5 Ways To Get More Customers Using Social Media

For the typical brand, 90% of the sales it gets is from returning customers. In the remaining 10%, 9% of the sales come from satisfied customers who told others about you (word of mouth marketing) while the final 1% are completely new. With these statistics in mind, the key to a brand’s success is not getting more customers. Instead, getting more returning customers is what allows a brand to become successful.
 This is the part when brands and entrepreneurs ask how this can happen to them. Here are five tips to help you pull it off.

1. Create a stay in touch checklist. Is there a customer who really enjoys your brand or comes back? Put that person on a stay in touch checklist. Frequently send emails to that person and interact with that person on your social networks. It is also important to interact in a way that builds a strong connection. Don’t suddenly show up to the people on this stay in touch checklist when you come out with a new product. The connection needs to be strengthened well before the new product comes out.
2. Get people to subscribe to your blog. Someone who is subscribed to your blog will be more likely to buy one of your products than someone who is not subscribed to your blog. Subscribers see you often in their inbox, and being seen often creates a level of trust. This level of trust combined with valuable content will be sufficient to make people want to buy your products 
3. Get people to follow you on your social networks. The bigger your social media audience is, the more people will want to join that audience. We have a natural tendency to join the things that are popular. In addition to growing your audience, social media encourages word of mouth and engagement. You will be able to talk with the customers who have already bought your products.  My #Apps  reviews are only there because I asked my followers who downloaded my apps if they could leave a quick review.
4. Have your wow factors in place. Your wow factors give your potential customers a reason to buy from you and a reason for customers to come back. Your wow factors are credentials that make people marvel at what you have done. If you do not have any wow factors, then you need to go get some.Host giveaways, sweepstakes, and discounts. If you can give some of your customers a free prize, those customers will share it with their friends. Word of mouth will allow your message to spread and make the 9% of the customer pie larger. In addition, your product will get some extra exposure, and some of the people who did not win the sweepstakes or get the giveaway award will end up buying the product anyway. In addition to hosting giveaways and sweepstakes, you need to have discounts in place. 
5. Lowering the price of your product will result in a higher volume of sales, and some of the customers who already bought one of your products will get attracted by the discount.If you are able to master the process of getting returning customers, then your brand will thrive. There is no such thing as overnight success, but as you get more customers, the numbers in the customer pie will get larger. Right now, 90% of your customers may only refer to nine people, but if you implement these tactics, 90% of your customers may eventually be able to mean thousands. What are your thoughts on the list? Do you have any additional tips to get more returning customers? Please share your thoughts and advice below.

Destroying Ghana: LOYALTY TO YOUR PERSONAL INCOMES - DESTROYING GHAN...

Destroying Ghana: LOYALTY TO YOUR PERSONAL INCOMES - DESTROYING GHAN...: Loyalty to a political party is not loyalty to a nation. It could actually lead to destroying the nation. And most certainly loyalty to your...

TELL THE NEXT GENERATION

From the past ten (10)years, Ghana has been giving birth to categories of people, some I describe as 'THE EVIL SPIES OF DESTINY' and the other 'DESTINY SHAPERS'. Each of these groups claim to be celebrity that people from all spheres should celebrate them for their work done.
The Evil spies of destiny are those who speaks fear into the lives of people around them. They are destiny destroyers, destiny kidnappers, and evil spies. They always try to influence their generation negatively and kill dreams of passionate young men and women therein. Such people are all over. They claim to be celebrities.

The Destiny shapers, are men who are masters of their thought, the molders of characters, makers and shapers of conditions, environment and destinies. Their creative powers commands hidden soil and seeds of their beings out of which circumstances grow. They then becomes the rightful masters of others. Such people are all over.They claim to be celebrities.

The question then is, who is a celebrity? Are they the politicians who are so obsessed by corruption? Our Comedians who stands on bigger platforms and talk about weed and profanity? Our musicians who insult their colleagues through their songs? Our dancers of Azonto and Alkaida who walks around with their nudity? or Our so called movie stars who displays nudity in all their scenes? They are destiny destroyer but they claim to be celebrities.

Our true celebrities I think are some of the gallant men and women of God across all sects of religions. Personalities such +Ato Ulzen Appiah (Abocco), Regina Agyare, Ken Ofori-Att, Joseph Siaw Adjapong Anne Amuzu, Edward Tagoe, Clement Achim Gyimah, Ethel Cofie, Estelle Akofio-Sowah and many more who are impacting their generation, helping our vibrant youth to shape their lives. They are the true celebrities of our time that we should celebrate each day. I will tell my generation of the impact these people are making on  lives in this country. I say AYIKOO TO YOU ALL WHO ARE IMPACTING YOUR GENERATION. I WILL TELL THE NEXT GENERATION. 

HOW I MADE IT

No coding Experience but I made it happen

The idea is the ultimate, not the money. I have been thinking of how to create an android that will generate leads to the Ghanaian restaurants. I got the idea for about 15months ago, but had no idea of coding and programming.
With all the period of brainstorming, I believed that I can start a sustainable business if this unborn vision comes to existence. Many questions started cropping in my mind; should I enroll in any of the so called #Global IT Colleges? how much fees will I have to pay for this training? How long will it take to complete the training? Self-discouragement began to weigh me down.
The little network I made during school times at the University of Ghana brought Prince Henry Kwarteng (Tech Evangelist) who is now with Google Ghana into the scene. He introduced me to a software platform that I can use without serious coding. Then the idea resurrected. Now I have to two #Android Apps; Gh Cuisine and Tour Ghana. You can make it with the little idea that you have, step-out for greatness.

MISPLACED LOVE

THE WORD TODAY 

Verse: Matthew 22:37

Many things vie for our affection, time and attention and it seems we always need to evaluate where we’re focusing our lives. Joshua told the people of Israel that they have to give their affection and worship to God alone (Josh 24:14).

This was significant in contrast to the idols worshiped by the nations around them. These idols were made of metals and were only work of man’s hand. They were totally powerless compared to the Lord. Therefore, God’s people are exhorted to find their security Him and not in other gods.

Jesus reiterated this in His discussion of the commandment: ‘’Love the Lord your God with all your heart, with all your soul, and with all your mind’’ (Matt 22:37). The Lord alone is our help and shield. May we reserve our worship for Him.

What do your actions in the last few days reveal about your affections? Is there any indication that you have placed someone or something above God? God is most worthy for your  affections and that  you should renew your commitment with Him. God Bless you

GHANA MUSIC WEEK FESTIVAL

How can we use music to promote tourism in #Ghana?

Our musicians are copying those from the western world. And when you try to copy, it means that you are not doing anything that can overtake the original. So I think that, they should re-brand the content of their songs including their videos to fit the#Ghanaian culture. #Music4Tourism #GmwFestival.

If they will re-brand their songs to fit the #Ghanaian culture, it will attract both the internal and external #Tourism. #Music4Tourism#gmwfestival

FORESIGHT AFRICA

Private sector jobs number have recently been growing across #Africa , but not enough to keep pace with this tremendous population. In 2014, and beyond, African policymakers should make the creation and implementation of strategies to improve employment outcomes for its enormous youth cohorts a major priority. To succeed, strategies will need to be tailored across the practical environments in which young Africans live.
Brookings