Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

Thursday, August 7, 2014

10 Ways To Find Cool People To Follow On Twitter

In a social network with hundreds of millions of active users, some people find it very challenging to find the right people to follow in the big crowd. Many new users often get lost in Twitter’s search option as they look for people in their niche to follow. However, there are ways to find cool people to follow in the crowd of over 200 million active users. Here are 10 of those ways:

1.  Search your niche’s keywords in Twitter’s search box. If you search for your niche’s keywords, you will be able to find the people who frequently tweet about your niche. After searching the keywords, Twitter will show you a list of people’s tweets about that niche with the top three accounts. On the top left corner is an option where you can display all of the accounts that tweet about your niche. By using this option, you will be able to see the best of the best in your niche. Those are the people who you should follow.

2.  Use Twitter’s “Who To Follow” section. After following a few people in your niche, Twitter’s “Who To Follow” section will be filled with people who tweet about things related to your niche. By following the people on that list, Twitter will continue adding people to that list who tweet about things related to your niche.

3.  Go outside of the niche. Outside of your niche (
)is yourself. Who are the people that you admire? These people do not have to be in your niche. I have my favorite athletes, authors, and singers. Although these people do not necessarily tweet about things related to my niche, I follow these people on Twitter anyway because I like them.

4.  Follow media outlets. The Huffington Post, Mashable, Tech Crunch, Citi 97.3 Fm and ABC News are four great media outlets worth following. There are several other media outlets that are worth following as well. Following these media outlets will allow you to keep up with the news and possibly learn about people who tweet about things related to your niche.

5.  Follow the followers of someone in your niche with over 100,000 followers. Most of the social media experts will tell you to do this when you want to build a targeted following. However, implementing this strategy will also allow you to follow cool people. The people who you are following are people who are interested in your niche. You can have conversations with these people about your niche.

6.  Follow guest bloggers who write blog posts about your niche. At either the beginning or end of every guest post is the name of the author. In many cases, clicking the author’s name will lead to a bio page where you will be able to see a link to that person’s Twitter account. After you get the link, follow that guest blogger. Then, tell him/her that you enjoyed reading their blog post. That’s how the conversation starts (and builds).

7.  Look for social media icons on a blogger’s blog. All of my icons are located on the right sidebar of my blog. Many bloggers add their social media icons to their blogs so they can get more followers. If you like a blogger’s blog posts, you should click on the Twitter icon and follow that blogger. Then, start a conversation.

8.  Follow motivational accounts. No matter what profession you are in, we can all use motivation. Out of all of the motivational accounts out there, in my opinion, @Sports_Greats sends out the most motivational tweets. The account has over 1 million to show for it.

9.  Follow people who have a conversation with you. If someone has a conversation with you on any social network, chances are that the first conversation will not be the last one. In order to stay in touch with the person you are having a conversation with, you should follow that person. In addition, that person will be very likely to follow you back

10.   Look through tweets about trending topics. For certain trending topics, there are several tweets that will make you laugh. If someone’s tweet made you laugh, you should follow that person for more comedy. In fact, you should also follow your favorite comedian.

Although Twitter is a big place, it is not hard to find people worth following. There are over 200 million active users on Twitter, but somewhere in those 200 million active users are the active users who you need to follow as soon as possible. What are your thoughts on the list? Do you find people to follow through any other method? Please share your thoughts and tips below.

Wednesday, July 30, 2014

5 Ways To Get More Customers Using Social Media

For the typical brand, 90% of the sales it gets is from returning customers. In the remaining 10%, 9% of the sales come from satisfied customers who told others about you (word of mouth marketing) while the final 1% are completely new. With these statistics in mind, the key to a brand’s success is not getting more customers. Instead, getting more returning customers is what allows a brand to become successful.
 This is the part when brands and entrepreneurs ask how this can happen to them. Here are five tips to help you pull it off.

  1. Create a stay in touch checklist. Is there a customer who really enjoys your brand or comes back? Put that person on a stay in touch checklist. Frequently send emails to that person and interact with that person on your social networks. It is also important to interact in a way that builds a strong connection. Don’t suddenly show up to the people on this stay in touch checklist when you come out with a new product. The connection needs to be strengthened well before the new product comes out.
  2. Get people to subscribe to your blog. Someone who is subscribed to your blog will be more likely to buy one of your products than someone who is not subscribed to your blog. Subscribers see you often in their inbox, and being seen often creates a level of trust. This level of trust combined with valuable content will be sufficient to make people want to buy your products 
  3. Get people to follow you on your social networks. The bigger your social media audience is, the more people will want to join that audience. We have a natural tendency to join the things that are popular. In addition to growing your audience, social media encourages word of mouth and engagement. You will be able to talk with the customers who have already bought your products.  My #Apps  reviews are only there because I asked my followers who downloaded my apps if they could leave a quick review.
  4. Have your wow factors in place. Your wow factors give your potential customers a reason to buy from you and a reason for customers to come back. Your wow factors are credentials that make people marvel at what you have done. If you do not have any wow factors, then you need to go get some.Host giveaways, sweepstakes, and discounts. If you can give some of your customers a free prize, those customers will share it with their friends. Word of mouth will allow your message to spread and make the 9% of the customer pie larger. In addition, your product will get some extra exposure, and some of the people who did not win the sweepstakes or get the giveaway award will end up buying the product anyway. In addition to hosting giveaways and sweepstakes, you need to have discounts in place. 
  5. Lowering the price of your product will result in a higher volume of sales, and some of the customers who already bought one of your products will get attracted by the discount.If you are able to master the process of getting returning customers, then your brand will thrive. There is no such thing as overnight success, but as you get more customers, the numbers in the customer pie will get larger. Right now, 90% of your customers may only refer to nine people, but if you implement these tactics, 90% of your customers may eventually be able to mean thousands. What are your thoughts on the list? Do you have any additional tips to get more returning customers? Please share your thoughts and advice below.