Social media
has come to stay and businesses and individuals who have position themselves
are taking advantage to increase their sales why others promoting their brands.
Anyone who
owns and runs a business should already understand the importance of an
effective social media campaign but there are a lot of businesses and
individuals out there who got it wrong.
Follow this
as I am highlighting 7 most common mistakes on social media.
#1 Not
posting Encouraging Content Regularly
Status update should be used to say something interesting people can
engage with. Some 176 million people buy product online each year, so you just
need to catch their attention.
#2 Focusing
on the Quantity of Followers, not the Quantity
It is all well and good having hundreds of followers, but they are not
much use if they are not interested in your business. About 60% of people share
product posts on #facebook, so you need to find people interested in your
#3 Not
converting followers into Paid Customers
Conversions are very important for business users. Having thousands of
people to share your post is good, but you are not going to benefit from that
unless they make purchases. Only 12% of people whom see products advertised on
social media will go on to make purchases. For that reason, you need to make
sure your posts are eye-catching as possible.
#4 Having
No Brand Personality
If people think that your posts are too generic and boring, they are less
likely to make a purchase. You need to ensure you personalize every status
update you publish. For that, you could do with a dedicated social manager. At
the moment, only 22% of companies have one.
#5 Spamming
The last thing you want to do is to spam your audience. If people start
to think you’re posting too many ‘salesy’ updates, they will simply stop
viewing your page.
#6 Not
having a strategy
Blindly trying to do the right thing on social networks is not a good
idea. You need a strong strategy that has carefully created. About 53% of
businesses are currently using social media to grow their customer base. 60% of
them will have a planned strategy.
#7 Doing
Everything Manually
Posting all your updates manually is going to make a long
time. There are lots of applications and websites out there that allow you to
manage everything from within one screen. You can schedule posts and tweets and
deal with engagements that way. The platforms include @justunfollow, hootsuit,spredfast, @tweetdeck. Etc. Around 18% of businesses are run that way.
We spend a lot of time on social media. In fact, the average user spends
over three hours on social media every day. Unfortunately, a majority
of that time is not bringing in a good return on investment. Your time
is valuable, and you need to get the best out of your social networks.
@nayakjnr
